Saturday, June 4, 2011
McDonalds' Unethical Stereotype
McDonalds has always been scrutinized for unethical marketing to children, but is there a way that they can turn that stereotype around and make marketing to children a good thing? The issue of marketing fast food to children is that it is almost directly linked to the issue of obesity in children in the United States. Obesity rates in children have skyrocketed in the past 10 years, and activists are calling for a stop in selling toys in children’s meals. San Francisco is one of the cities that has voted to ban toys with fast food means if the meal exceeds a certain amount of calories, fat, and sodium. There are alternatives to bring down the sodium and fat content in Happy Meal’s such as apples instead of fries, and milk instead of soda. Many activists are also trying to get rid of the image of “Ronald McDonald,” but that was overlooked because of the positive image that Ronald McDonald has with the Ronald McDonald House Charities, which helps families in need. Do you think that if McDonalds turned around it’s marketing to children, by marketing healthier foods such as apples and milk, that they could turn around their unethical stereotype? Do you think that children and parents would be more willing to substitute healthier options so that they can receive a toy in their happy meal? Or do you think that this might be a waste of time and the children would choose fries and a soda over a toy?
Posted by stephanielizabth at 6:49 PM